Sunscreen Season Launch: Video to kick off sunscreen season with an aesthetic showcase of Tubby Todd’s SPF line.
Fall Line Teaser Video: Created a teaser video for Tubby Todd’s fall line to build anticipation and get customers excited for the new season and products. The content captured cozy, seasonal vibes while teasing what’s to come and encouraging audience engagement in the caption.
Mother’s Day Highlight: Video to showcase Tubby Todd’s Mama line for Mother’s Day, featuring Belly Oil, Mama Hand Cream, and Nipple Balm.
Creator Collaboration: Briefed a creator to produce a video highlighting all the different sizes of Tubby Todd’s hero product, All over Ointment. The content showcased how each size is useful for different occasions, helping our audience see the versatility and value of the product line.
Behind the scenes: Created a “day in the life” video to bring the audience behind the scenes as a social media manager at Cymbiotika. The content showcased products naturally throughout the day while giving followers an authentic look at the role and brand in action.
Creative Recipe Content: Developed a Matcha Chia Pudding recipe to showcase Cymbiotika products in unexpected ways, providing customers with practical value while inspiring creativity. The content encouraged engagement, shares, and saves by giving followers a fun and useful idea they could return to again and again.
Trend-Driven Engagement Video: Created a cute, trend-focused video encouraging moms to share how long they’ve been moms or if it’s their first summer as a mom. Using trending audio, the post drives engagement, fosters community conversation, and reaches new audiences while staying on-brand.
Creator Collaboration: Trend-Forward Content: Briefed a creator to produce content that follows current social trends while staying true to the brand’s voice. This approach helps Tubby Todd stay relevant, reach new audiences, drive views, and grow our follower base—all while maintaining authenticity.
Event Prep & Community Engagement: Captured behind-the-scenes moments of our team preparing for a family-focused event in Chicago. All content and captions were designed to engage our community, highlight the experience, and make attendees feel connected to the brand before, during, and after the event.
Community Highlight: Created a post showcasing Tubby Todd’s commitment to giving back, highlighting our partnership with @miraclebabies and our goal to donate bath and skincare essentials to 40,000 families in need. Content emphasizes community involvement and encourages audience participation.
Green Screen Sale Tips Video: Created a green screen video featuring myself on camera to share insider tips on how to make the most of Tubby Todd’s May sale. The content provided clear, actionable advice while keeping it personal and engaging for our audience.
Community Event Video: People-First Content: Captured video at a Tubby Todd community event in New York, focusing on engaging with attendees and highlighting authentic experiences. This people-first approach emphasizes creating content that connects to topics relevant to your product—such as parenthood, wellness, or self-care—while showcasing real people interacting with the brand.