Social Media Content
Tubby Todd's Sweet Apple fall collection social media campaign 🍎 I wanted to blend those cozy seasonal vibes with our playful brand personality, and I’m so happy with how the visuals + copy came together. From the teaser to the launch (and the cutest moodboard ever), it all just clicked in the best way🍁
Tubby Todd: To keep our community informed and connected, we introduced a monthly Instagram calendar highlighting everything happening at Tubby Todd, from product launches and events to giveaways and fun seasonal moments. This ongoing series not only helps our audience stay in the loop, but also makes them feel like an active part of the brand. It became a fun, engaging way to build connection, boost participation, and create a stronger sense of community among our customers.
At Tubby Todd, I created the Mama Minute series to shine a spotlight on the amazing moms in our community. Each month we highlight a different mom in our community, sharing her story and advice through social media and our blog. It’s a fun, authentic way to bring people into the brand, celebrate our community, and create meaningful connections that go beyond products.
For Cymbiotika’s Home Care launch, we wanted to make our community’s lives a little easier by giving them practical, fun ways to use our products. We created a cleaning checklist that was simple to follow, visually engaging, and something people could return to again and again. This type of content not only provides value but also encourages shares and saves, driving engagement while keeping our audience connected to the brand.
Cymbiotika: Creating space on social media to educate our community about products is so important, but it has to be done in a way that feels engaging, simple, and easy to digest. This carousel focused on food and hormone health, featuring a clear breakdown of each phase of the cycle along with a list of foods that best support each one. By presenting the information in a fun, approachable way, we helped our audience feel informed and empowered while continuing to build trust through transparency and education.
I love bringing community along for the ride on social media! Showing behind-the-scenes moments from photoshoots and creative projects gives a peek at how our campaigns and products come to life. It’s a fun way to pull people in, share our process, and make them feel like part of the magic while building excitement and connection around new launches + campaigns.